Because Nancy Herr came from television news, she knows how to communicate. Every day she produced stories with one question in mind: Why should her audience pay attention? The fact is if she didn't give them a reason to make a connection quickly, those viewers would hit the remote and move on.
The same principle applies to producing video for marketing, public relations and the internet. The video must make a positive connection with the client's target audience. That's how sales are made and messages are seamlessly delivered.
Many clients find that video from a marketing project can be easily and inexpensively adapted for other video needs such as B-Roll News Releases, DVDs for investors, industry analysts, trade shows, internal communications or web usage. That's a bonus that allows them to amortize the cost of one video project over several others while, at the same time, building a video library which can be accessed for future projects.
